Cookie Consent Banner Copy Builder

Write GDPR-compliant cookie consent banner text and button labels

Creates cookie banner copy with a consent message, accept-all button text, manage-preferences link, and reject-optional button — in clear, compliant, user-friendly language for GDPR and ePrivacy banners.

Does GDPR require a reject button as prominent as accept?

Yes. Under GDPR and EDPB guidance, refusing non-essential cookies must be as easy as accepting them. A banner with a bold 'Accept all' but only a buried 'Manage preferences' link is widely considered non-compliant, so this tool generates an explicit reject-optional label.

The Cookie Consent Banner Copy Builder writes the short, careful text a cookie banner needs to be both clear to users and defensible under GDPR. A compliant banner is more than a single “Accept” button: it has to name the cookie categories, explain the purpose, link to a policy, and offer a reject option that is just as easy to click as accept. This tool drafts every one of those strings from a few inputs.

How it works

You supply your site name and select which cookie categories you actually use — analytics, marketing, personalisation, or functional. The builder assembles a consent message that names those categories honestly, then generates four button and link labels: Accept all, Reject optional, Manage preferences, and a short policy-link prompt. The reject label is always rendered as a real, equally weighted action rather than a buried link, reflecting the EDPB requirement that refusing be as easy as accepting. The wording avoids dark-pattern phrasing like “Accept to continue” that pressures users into consent.

Tips and notes

  • Block before consent. Copy alone is not compliance — your site must not set non-essential cookies until the user opts in, and must let them withdraw consent later.
  • Name the categories. Generic “We use cookies” text is weaker than naming analytics and marketing explicitly; honesty about purpose is part of valid consent.
  • Keep accept and reject equal. Give both buttons the same visual weight. A bold accept beside a faint reject is the most common compliance failure regulators cite.