How many emails should a drip campaign have?

Most effective drips run 5-7 emails. Welcome and onboarding series tend toward the shorter end, while nurture campaigns can stretch longer. Fewer than four rarely builds enough momentum, and more than eight risks fatigue without a clear reason.

What delay should I use between drip emails?

Start with a same-day or next-day first email while interest is high, then space the rest 2-4 days apart. The tool front-loads the early emails and widens the gaps later, which matches how attention naturally fades.

What triggers a drip campaign?

A drip starts from a defined event — a signup, a trial start, a download, or inactivity. The tool labels each email with its trigger and the delay from the previous step so you can wire it directly into your automation platform.

Should every drip email have a CTA?

Yes, one clear call to action per email. Multiple competing CTAs split attention and lower clicks. The tool assigns a single primary action per email that advances the subscriber toward the campaign goal.

Does this tool store my campaign?

No. The campaign is generated in your browser from the fields you enter and is not saved or uploaded anywhere. Copy the output into your email platform to keep it.

Email Drip Campaign Builder

The Email Drip Campaign Builder maps a complete automated email sequence — trigger, delay, subject line, body outline, and CTA for every email — based on the goal you choose. A drip campaign is a scheduled series fired by an event, and the right arc depends on whether you are welcoming new subscribers, onboarding users, nurturing leads, or converting a trial. The tool picks the cadence and message arc to match.

How it works

Each campaign goal maps to a proven structure, and the tool fills it in with your product details:

Trigger and timing. The first email fires immediately or the next day while intent is highest; later emails widen to 2-4 day gaps as attention fades. Each step shows its delay from the previous email.
Message arc. A welcome series builds trust and sets expectations; onboarding drives activation steps; nurture educates and handles objections; trial conversion stacks value and urgency toward the deadline.
One CTA per email. Every email carries a single primary action that moves the subscriber one step closer to the goal, never a menu of competing asks.

Tips and example

Send the first email instantly. Open rates on a welcome email sent within minutes of signup are dramatically higher than one delayed by a day.
Widen the gaps over time. Daily emails fatigue subscribers fast. Front-load value, then breathe.
End with a clear next step. The final email should either ask for the conversion directly or hand off to your ongoing newsletter, so subscribers are never left at a dead end.

Example: a trial-conversion drip might run Day 0 (welcome + quick win), Day 2 (key feature), Day 4 (customer result), Day 6 (objection handling), and Day 7 (trial-ending urgency with a direct upgrade CTA).

Email Drip Campaign Builder

Email me this result

How it works

Tips and example