How should I structure sponsorship tiers?

Most events use three to four tiers with clearly escalating value, so each step up feels worth the jump in price. Differentiate tiers by logo size and placement, speaking or booth access, attendee data, and the number of slots available. Scarcity at the top tier — only one or two slots — increases its perceived value.

What benefits matter most to sponsors?

Sponsors buy visibility and access. The benefits that drive decisions are logo placement and size, on-stage or booth presence, lead or attendee data, social and email mentions, and exclusivity. List concrete, countable benefits rather than vague promises of brand exposure.

How do I price each tier?

Price relative to the audience size and the access you grant, and make each step meaningful — a top tier roughly two to three times a mid tier is common. The tool does the arithmetic of presenting your numbers cleanly; you set the amounts based on your event's reach and costs.

Should higher tiers have limited slots?

Yes. Capping the top tier at one or two sponsors creates exclusivity and lets you offer category exclusivity (only one sponsor per industry). The builder includes a slots field per tier so you can show that scarcity directly in the prospectus.

Is anything I type uploaded?

No. The builder runs entirely in your browser. Your event details, pricing, and benefits are never sent anywhere — the prospectus is assembled locally and only copied when you click the button.

Event Sponsorship Tier Builder

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An event sponsorship prospectus sells access and visibility, and it works best when each tier makes the value obvious at a glance. Sponsors compare packages side by side, so a clear ladder — escalating logo placement, speaking slots, lead access, and exclusivity — turns “brand exposure” into something a budget owner can justify. This builder lets you define Gold/Silver/Bronze (or custom) tiers, set each one’s investment, slots, logo placement, and benefits, and assembles them into a clean, send-ready document.

How it works

You set the event name and currency, then build each tier: a name, an investment amount, the number of available slots, the logo placement, and a list of benefits (one per line). The builder lays these out as a labelled tier block, ordering tiers by investment so the value ladder reads top to bottom, and presents each price formatted in your chosen currency. Limited slots are shown explicitly so the scarcity of premium tiers is visible. The output is plain text you can paste into a deck, a PDF, or an outreach email — nothing is locked into the tool.

Tips and notes

Make each step up clearly worth the jump: differentiate by logo size and placement, on-stage versus booth presence, and access to attendee or lead data. Cap your top tier at one or two slots and consider category exclusivity (one sponsor per industry) to justify the premium price. List benefits as concrete, countable items — “logo on main-stage backdrop,” “2 conference passes,” “dedicated email to 5,000 attendees” — rather than vague exposure language. Price the top tier roughly two to three times a mid tier so the ladder feels deliberate. The prospectus is built locally in your browser, so your pricing stays private until you send it.