Design a feedback form that gets answered
The best feedback forms balance hard metrics with open insight: a single loyalty number you can track over time, a quick satisfaction read, a few targeted category scores, and a couple of open questions that explain the why. This builder assembles exactly that structure and lets you toggle each part on or off.
How it works
The tool composes the form from modular blocks. The NPS block produces the standard 0–10 recommendation question and, helpfully, documents the scoring rule — Promoters (9–10), Passives (7–8), Detractors (0–6), and the NPS = %Promoters − %Detractors formula — so whoever analyses the results knows how to compute it.
The satisfaction and category blocks share a rating scale you choose (1–3, 1–5, 1–7, or 1–10), and your category list is split into individual rated rows. Open-ended questions are entered one per line and numbered automatically. An optional email field with a follow-up consent checkbox lets you close the loop with respondents who agree to be contacted. The whole form exports as clean plain text or Markdown.
Tips and notes
- Put the NPS question first while attention is highest, then move to satisfaction and detail.
- Keep open-ended questions to two or three — completion drops sharply as effort rises.
- Always make the email field optional and pair it with explicit follow-up consent.
- Track NPS over time rather than as a one-off; the trend matters more than any single reading.