What is the Google Business Profile description character limit?

Google allows up to 750 characters in the business description (the 'From the business' field). Only the first ~250 characters typically show before a 'read more' link, so front-load your most important services and keywords.

Can I put a phone number or URL in the description?

No. Google's guidelines prohibit phone numbers, URLs, and promotional language like sale offers in the description field. Those belong in their own dedicated fields. This tool builds a guideline-friendly description without them.

How important are keywords in the GBP description?

Keywords add relevance and help customers understand your services, but Google has stated the description field is not a major ranking factor. Write naturally for people first; light keyword inclusion is fine, stuffing is not.

How often should I update my description?

Refresh it when your services, hours, or focus change, or seasonally. There is no benefit to constant edits, but an accurate, current description improves click-through and trust.

Why does only part of my description show?

Google truncates the description after roughly 250 characters on most surfaces, showing a 'read more' link. That is why front-loading your core offer and city in the first sentence matters most.

Google Business Profile Description Builder

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A guideline-friendly Google Business Profile description

The “From the business” field on your Google Business Profile gives you 750 characters to explain who you are and what you offer. This builder assembles a natural, keyword-aware description that fits the limit, front-loads your core services and city, and ends with a call to action — while avoiding the phone numbers, URLs, and promotional offers that Google’s guidelines prohibit.

How it works

The tool follows the structure Google’s most effective profiles use:

Lead sentence — your business name, what you do, and your city, packed into the first ~250 characters that show before “read more.”
Services and specialties — woven in naturally so customers (and Google) understand your offering.
Differentiators — why choose you: experience, certifications, guarantees.
Call to action — a guideline-safe nudge (e.g. “Visit us” or “Book today”) with no URL or phone number.

A live counter shows your character count against the 750 limit and flags the first-250 visible window. The tool strips disallowed elements like URLs from your inputs automatically.

Tips and example

Put your single most important keyword phrase and city in sentence one — most viewers never click “read more.”
Do not add your phone or website here; Google may suppress descriptions that break its no-contact-info rule.
Avoid sale/discount language (“50% off!”) — promotional content is against the guidelines for this field.

Example opener: Bright Smile Dental is a family dental practice in Bristol offering check-ups, hygiene, cosmetic whitening, and emergency appointments.