Influencer / Brand Deal Agreement Builder

Lock down an influencer deal before the first post goes up

A handshake brief and a Venmo payment is how creator partnerships go wrong — undefined deliverables, surprise reposts on paid media years later, and missing disclosures that breach advertising rules. This builder turns a few inputs into a clear influencer marketing agreement covering the brief, deliverables, schedule, disclosure, usage rights and payment.

How it works

You enter the brand, creator, campaign and platform, then the number of in-feed posts and story frames. The tool assembles a numbered contract: a campaign brief, an itemised deliverables list, an approval-and-posting schedule, a mandatory FTC/ASA disclosure clause, a content usage-rights licence, and payment terms. The fee is split automatically — 50% on signature and 50% within 14 days of the final approved post — and a deposit/balance line is computed from your total fee.

Exclusivity is a single toggle. When on, the licence is exclusive and the creator agrees not to promote a directly competing brand during the campaign window; when off, the licence is non-exclusive and places no restriction on the creator’s other work.

Tips and notes

• Keep the usage-rights term realistic. “In perpetuity” is convenient for brands but creators often charge a premium for it — 6 months or 1 year is the common default.
• Always require approval before publishing so off-brand or non-compliant posts never go live.
• The disclosure clause is non-negotiable for paid content — undisclosed ads can forfeit payment and trigger regulator action against the brand.
• This is a starting template, not legal advice. Replace [Jurisdiction] and have a lawyer review before either party signs.