Finding the right creator starts with knowing exactly who you are looking for. This builder turns your campaign requirements into a precise discovery brief — and labels the creator tier automatically — so your outreach team screens the right people fast.
How it works
The tool captures the criteria that define a good-fit creator and assembles them into headed Markdown. You set the niche, platform, and geography, then a follower range and a minimum engagement rate. From the lower bound of the follower range the tool derives the tier — nano, micro, mid/macro, or mega — using standard industry breakpoints (under 10k, under 100k, under 1M, and above).
You then describe the desired content style, list prohibited content that disqualifies a creator, and set exclusivity terms. The output is a shareable brief plus a built-in vetting checklist, so the team can evaluate audience fit, engagement authenticity, and brand safety consistently.
Tips and example
Set the engagement-rate floor relative to tier: nano and micro creators often clear 3 to 6 percent, while mega accounts may sit near 1 percent, so a single threshold across all tiers will over-filter the large ones.
Make exclusivity explicit — “30-day category exclusivity during the campaign window” is enforceable; “please don’t work with competitors” is not. For prohibited content, screen the creator’s last 30 days of posts, since recent competitor promotions are the most common and most damaging conflict.