Instagram has a different recommended size and aspect ratio for almost every placement, and getting one wrong means awkward crops or soft, over-compressed images. This cheatsheet collects every official Instagram image and video dimension in one searchable table so you can build your canvas right the first time.
How it works
Instagram standardises uploads to a maximum long edge of roughly 1080 pixels and crops anything outside its supported aspect-ratio range. Each placement has its own range:
- Feed posts accept 1.91:1 to 4:5 — square 1:1 and portrait 4:5 perform best.
- Stories and reels are 9:16 (1080 by 1920).
- Profile pictures are square and displayed in a circle.
The tool maps each placement to its recommended pixel dimensions and the aspect ratio Instagram crops to, so you always design at the native resolution.
Tips and notes
Always design portrait where the placement allows it — 4:5 feed posts and 9:16 stories take up the most screen height and earn more attention in the feed. Export as high-quality JPEG or PNG at exactly the listed width; uploading much larger files just triggers a second round of Instagram compression. For video, keep the bitrate high and the codec H.264 so Instagram’s re-encode preserves detail.