What does LocalBusiness schema do?

It gives search engines the structured details of a physical business — address, hours, phone and location. This powers richer Google Maps and knowledge-panel listings and helps local-pack ranking signals.

Should I use a more specific business type?

If one fits, yes. Schema.org has subtypes like Restaurant, Dentist or Plumber that inherit from LocalBusiness. This tool lets you set the @type so you can pick the most specific match.

How are opening hours formatted?

Each day becomes an OpeningHoursSpecification entry with dayOfWeek plus opens and closes in 24-hour HH:MM format. Days marked closed are simply omitted from the array.

Do I need latitude and longitude?

They are optional but recommended. Accurate GeoCoordinates help search engines place your pin precisely, which matters for map results in dense areas where the address alone is ambiguous.

It is a free-text indicator of cost, commonly shown as one to four currency symbols such as $$ or a range like £10-£30. It is a hint for users, not a precise price.

JSON-LD LocalBusiness Schema Builder

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A complete LocalBusiness block in one form

The JSON-LD LocalBusiness Schema Builder assembles the structured data search engines need to understand a physical business. Filling in your address, hours and contact details produces a valid schema.org/LocalBusiness block that can enrich your Google Maps and local-pack listings.

How it works

The tool creates a root object with a configurable @type (LocalBusiness or a specific subtype). The address is nested as a PostalAddress object with streetAddress, addressLocality, addressRegion, postalCode and addressCountry. Latitude and longitude, when supplied, form a GeoCoordinates object. Opening hours are emitted as an array of OpeningHoursSpecification entries, each carrying a dayOfWeek URL value plus opens and closes times; any day left closed is omitted. Phone, URL, image, price range and accepted currencies are added as plain properties when filled.

Tips and example

Use the same name, address and phone (NAP) here as everywhere else online — inconsistency hurts local ranking. Times use 24-hour HH:MM. Use a two-letter ISO country code such as US or GB. One opening-hours entry looks like this:

{
  "@type": "OpeningHoursSpecification",
  "dayOfWeek": "https://schema.org/Monday",
  "opens": "09:00",
  "closes": "17:30"
}