A full NPS survey from three inputs
Net Promoter Score is built on one deceptively simple question, but a survey that actually drives insight needs the right framing, a personalized email, and follow-up questions that adapt to the respondent’s score. This builder takes your company name, what you’re measuring, and the recipient, then assembles the whole thing.
How it works
The tool emits the standard 0-10 recommend question, then generates three branched open-ended follow-ups — one each for promoters (9-10), passives (7-8), and detractors (0-6). Scoring follows the official method: NPS = %promoters − %detractors, where promoters score 9-10, passives 7-8, and detractors 0-6, with passives counted in the base but neither added nor subtracted. The email wrapper personalizes a greeting and keeps the ask short, since NPS response rates fall sharply when the first screen has more than one question.
Tips and example
- Keep the rating question on its own screen — adding fields before the score depresses completion.
- Always include the open-ended follow-up; the verbatim comment is where the actionable insight lives.
- For transactional NPS, reference the specific event (
your recent order) so the score reflects that moment. - Close the loop: route detractors to a human within 48 hours and thank promoters with a referral ask.