What is the difference between an objective and a key result?

An objective is a qualitative, inspiring statement of what you want to achieve, like 'make activation the strongest part of the funnel.' A key result is a measurable outcome that proves you got there, such as 'lift day-1 activation from 38% to 55%.'

How many objectives and key results should I have?

Keep it tight: three to five objectives per team per quarter, each with three to five key results. More than that dilutes focus and makes it impossible to tell what actually matters.

Should key results measure activities or outcomes?

Outcomes, not activities. 'Ship the onboarding redesign' is a task, whereas 'lift activation to 55%' is an outcome. Good key results describe the change in the world you want, so completing tasks does not automatically count as success.

How is OKR scoring done?

Score each key result from 0.0 to 1.0 by dividing the actual result by the target. Around 0.7 is the sweet spot for ambitious OKRs — consistently hitting 1.0 means your targets were too easy, and the objective score is the average of its key-result scores.

Is my data sent anywhere?

No. The OKR document is generated in your browser and nothing is uploaded. Copy the Markdown to save it in your own planning tools.

OKR (Objectives & Key Results) Builder

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OKRs keep a team pointed at outcomes instead of busywork — but only when the objectives are inspiring and the key results are genuinely measurable. This builder lets you define up to five objectives, each with three to five key results that carry from/to baselines, assign owners, and generate a clean OKR document complete with a scoring rubric for your end-of-quarter review.

How it works

Each objective is a qualitative goal; each key result is a quantitative measure of progress toward it. By entering a starting value, a target, and a unit, the tool renders results like lift activation (38% → 55%), which makes the bar unambiguous. At the end of the quarter you score every key result from 0.0 to 1.0 as actual divided by target, average them per objective, and aim for roughly 0.7 on stretch goals. The document is assembled as Markdown in your browser.

Tips and example

Write objectives that would excite the team if read aloud, and key results that a skeptic could verify with data.
Cap it: three to five objectives, three to five key results each. If everything is a priority, nothing is.
Avoid “ship X” key results — convert them into the outcome the shipping is meant to produce.
Set baselines honestly; a from/to range exposes sandbagged targets and makes mid-quarter check-ins meaningful.