This reference collects every official Pinterest ad format in one filterable table so you can match the right canvas size and copy length before you ever open Ads Manager. It covers standard image Pins, video Pins, carousels, Idea ad pages and collection ads — each with the recommended pixel size, aspect ratio, file-size cap and the title and description character limits.
How it works
Pinterest is a vertical, image-first feed, so its ad specs centre on a 2:3 aspect ratio (1000×1500 px) which fills the most feed space. The tool lists each format’s recommended width × height, derives the simplified aspect ratio by dividing both sides by their greatest common divisor, and shows the file-type and file-size limits Pinterest enforces at upload.
Copy limits matter just as much as pixels: Pin titles allow up to 100 characters but only the first ~40 show before truncation, and descriptions allow up to 500 characters with roughly the first 50 visible above the fold. The reference surfaces both the hard limit and the practical visible length so you can front-load your most important words.
Tips
- Design at the recommended size, then scale down — upscaling a small asset always softens detail more than downscaling a large one.
- Front-load keywords in the first 40 characters of the title and the first 50 of the description, because that is all most users see before tapping.
- For video, keep the hook in the first 1–2 seconds and add captions; most Pinterest video plays start muted in-feed.
- Carousel cards must all share one ratio — mixing 1:1 and 2:3 cards will be rejected by Ads Manager.