How long can a push notification be?

Limits vary by device and lock-screen state, but a safe rule is roughly 40 characters for the title and 110 to 120 for the body. iOS and Android both truncate longer text with an ellipsis, and the visible length shrinks further on the lock screen, so shorter is safer.

What makes a push notification effective?

A specific, benefit-led message with a clear reason to open. Generic 'Check out what's new' copy underperforms a concrete line like 'Your saved item dropped to £29'. Personalisation, urgency where honest, and a single clear action all lift open rates.

Should every push have a title and a body?

On most platforms yes — the title carries the hook and the body adds the detail. Some Android collapsed states show only the title, so make the title stand on its own and treat the body as supporting context.

How often should I send push notifications?

Sparingly and with intent. Over-notifying is the top reason users disable push or uninstall. Tie each notification to a genuine event — a price drop, an abandoned cart, a real feature — rather than a fixed schedule.

Is my text sent to a server?

No. Every variant is built in your browser from your inputs, and the character counts run locally. Nothing is uploaded, so you can draft campaign copy privately.

Push Notification Copy Builder

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The Push Notification Copy Builder writes the tiny, high-stakes title and body strings that decide whether a notification gets tapped or swiped away. Push copy lives under hard character limits and competes with every other app on the lock screen, so it has to be specific, benefit-led, and short. This tool generates several variants per goal and shows live character counts so nothing gets truncated.

How it works

Choose one of four goals — re-engagement, feature announcement, offer, or cart abandonment — and the builder loads title and body templates proven for that intent. You add your product name and a concrete detail (the feature, the offer, the abandoned item), and each template fills in to produce a finished variant. A live counter measures the title against a safe ~40-character limit and the body against ~110 characters, flagging anything that risks truncation on the lock screen.

Tips and example

Be concrete. “Your cart’s waiting” is weaker than “Your size is back in stock — finish checkout”. Specificity is the single biggest lever on open rate.
Front-load the hook. Because collapsed and lock-screen states truncate text, put the most compelling word in the first few characters of the title.
Send with intent. Tie each push to a real event. Frequency fatigue is the top driver of opt-outs and uninstalls.

Example cart-abandonment variant: title Still thinking it over? body Your Acme Pro is reserved for 24 hours — tap to complete checkout.