What metrics belong on a marketing resume?

Campaign ROI or ROAS, leads or pipeline generated, conversion-rate lifts, CAC, and budget managed. Marketing hiring managers want evidence you move business metrics, so attach a number to every campaign bullet you can.

Which tools should I list?

Name the platforms in your stack — HubSpot, Marketo, Google Analytics, Meta Ads, Salesforce, Figma — because both ATS and recruiters screen for specific tools named in the job posting. Group them so they scan quickly.

How do I show channel expertise?

List the channels you own, such as paid search, SEO, email, content, and lifecycle. Stating your channels clearly helps recruiters match you to whether the role is demand-gen, brand, growth, or product marketing.

Is my information private?

Yes. The builder runs entirely in your browser and transmits nothing, so budget figures, contact details, and work history never leave your device.

What if I specialise in one channel?

Lead with depth in that channel and its results — for example scaled paid search to a 4.2x ROAS at 200k monthly spend. Specialist depth with strong numbers is often more compelling than a thin list of every channel.

Marketing Manager Resume Builder

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A marketing resume needs to prove you move metrics: pipeline, ROI, conversion, and revenue. This builder structures the sections recruiters and ATS expect — channels and tools, campaign-driven experience, and education — and exports clean Markdown or plain text.

How it works

The tool assembles your inputs into a results-forward layout. Channels and tools appear as scannable lines near the top because postings and ATS screen for named platforms and channel ownership. Each experience box converts one line into one campaign bullet:

## Experience
### Marketing Manager — Acme — 2022–present
- Scaled paid search to 4.2x ROAS at 200k monthly spend
- Grew MQLs 60% YoY with a lifecycle email programme

Budget managed is captured per role so hiring managers can gauge the scale of spend you have owned, a common screening factor for manager-level openings.

Tips and example

Put a number on every campaign: ROI/ROAS, leads, conversion lift, revenue, CAC.
State the channels you own so recruiters can place you (demand-gen, brand, growth).
Name your stack — HubSpot, Marketo, GA4, Meta Ads — to match posting keywords.
Include budget managed; it signals the scale you can operate at.
Keep the summary to your specialism plus your two strongest results.