What is the standard Snapchat ad size?

Every full-screen Snapchat ad is 1080 by 1920 pixels at a 9:16 vertical aspect ratio. This applies to Single Image or Video, Story Ad Snaps, Commercials, and the main Snap in a Collection Ad.

What is the character limit for Snapchat ad text?

The brand name is limited to 25 characters and the headline to 34 characters across the standard ad formats. Sponsored Filters carry no headline because they are a transparent image overlay rather than a captioned Snap.

How large can a Snapchat ad file be?

Video and image creative can be up to 1 GB per Snap. Sponsored Filters are the exception: they must be a transparent PNG under 300 KB so they render instantly over the user's live photo.

What is special about a Commercial ad?

A Commercial is non-skippable for its first 6 seconds and runs inside curated Snap Originals content. Total length can extend to 3 minutes, but the opening 6 seconds must carry the message because the viewer cannot skip them.

Does this tool store my ad copy?

No. The format specs are built in and the headline length check runs entirely in your browser. Nothing you paste is uploaded or saved anywhere.

Snapchat Ad Spec Reference

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Snapchat ads are vertical, full-screen, and unforgiving of off-spec creative — a wrong aspect ratio or an over-length headline gets your ad rejected in review. This reference puts every placement’s exact dimensions, file caps, length windows, and copy limits in one place, with a live headline checker so your copy passes the first time.

How it works

Each format carries Snapchat’s published creative specs. The tool displays them in a table and, where the format supports a headline, counts your pasted text against the limit.

full-screen creative = 1080 × 1920 px, 9:16, ≤ 1 GB
brand name limit     = 25 characters
headline limit       = 34 characters (n/a for Sponsored Filter)
sponsored filter     = transparent PNG, ≤ 300 KB, clear centre

The headline counter turns red the moment your copy crosses the limit and tells you exactly how many characters to cut.

Notes and tips

Build all video and image creative at native 1080 by 1920 — upscaling from a smaller export looks soft on modern phone screens. For Sponsored Filters, design only the top and bottom of the frame and leave the centre fully transparent so the user’s own photo shows through; a filter that covers the middle gets rejected. Keep logos and key copy inside the safe zones, which you can verify with the Snapchat Safe Zone Guide.