How long can a LinkedIn headline be?

LinkedIn allows up to 220 characters in the headline field on the web. This builder enforces that limit and shows a live counter so you never get truncated mid-phrase.

Why shouldn't my headline just be my job title?

LinkedIn search ranks profiles partly on headline keywords. A headline that adds specialty and value-proposition terms surfaces you for far more recruiter and lead searches than a bare title.

What keywords should I include?

Use the exact terms a recruiter or buyer would type — tools, methodologies, industries, and skills. The builder only appends keywords that fit under the limit and aren't already present in your other fields.

Which separator should I use?

Pipes and bullets are the most common on LinkedIn and read cleanly on mobile. The choice is cosmetic; pick whichever matches your personal brand.

Will this update my profile automatically?

No. It generates the text only. Copy the result and paste it into LinkedIn's headline field under Edit intro on your profile.

LinkedIn Headline Builder

Email me this result

Get this tool's output sent to your inbox, plus one useful tool a week. No spam, unsubscribe any time.

A LinkedIn headline that recruiters actually find

Your headline is the single most-indexed line on your LinkedIn profile and appears next to your name in every search result, comment, and connection request. This builder turns your role, specialty, and value proposition into a keyword-dense headline that stays inside LinkedIn’s 220-character limit.

How it works

The tool layers your inputs in order of search weight: role first, then specialty, then a value-proposition line, joined by the separator you choose. It then takes your list of searchable keywords and appends each one only if it fits under 220 characters and isn’t already represented in your other fields — preventing duplicate terms and overflow. The live counter measures the assembled string exactly, including separators, so the version you copy is the version LinkedIn will store without truncation.

Tips and example

Lead with the title recruiters search, e.g. Senior Product Manager, not an internal or invented title.
Your value proposition should name the audience and the outcome: I help B2B teams ship products users love.
Add concrete skill keywords — Roadmapping, OKRs, Analytics — rather than soft adjectives like passionate.
If the counter goes red, drop the lowest-priority keyword; the role and value prop matter most.