Every project succeeds or fails partly on how well it manages the people around it. A stakeholder matrix turns a vague list of “people who matter” into a clear map of who needs what level of attention. This builder places each stakeholder into the right quadrant and tells you how to engage them.
How it works
The tool uses Mendelow’s power/interest grid, a classic stakeholder-analysis framework. Each stakeholder is rated on two High/Low axes, and the combination determines their quadrant and engagement strategy:
High power + high interest → Manage Closely (involve in decisions, weekly)
High power + low interest → Keep Satisfied (high-level updates, monthly)
Low power + high interest → Keep Informed (regular updates, bi-weekly)
Low power + low interest → Monitor (minimal effort, quarterly)
The logic is about effort allocation. The people who can both shape the project and care deeply about it deserve the most engagement, while those with little power and little interest only need light monitoring in case their position changes.
Tips and example
Be honest about power. A junior engineer with no budget authority but deep technical veto power belongs in a high-influence quadrant. Job titles can mislead, so map actual leverage.
Watch for stakeholders moving between quadrants. A “Keep Informed” user community can become “Manage Closely” the moment it organises and gains a public voice. Re-running this matrix at each milestone keeps your engagement plan honest as relationships and stakes shift.