What is a Likert scale?

A Likert scale measures agreement or frequency on an ordered set of options, classically five points from Strongly Disagree to Strongly Agree. It turns opinions into comparable numbers, which makes it the workhorse of customer and employee surveys.

How many questions should a survey have?

Keep it short — most well-completed surveys have 5 to 10 questions and take under five minutes. Completion rates fall sharply as length grows, so include only questions you will actually act on, and put the most important ones first.

Should I use odd or even numbers of scale points?

An odd number (like 5 or 7) gives a neutral midpoint, which is honest when respondents truly have no opinion. An even number forces a choice either way. Use odd points unless you specifically want to push respondents off the fence.

Where should demographic questions go?

Put demographic questions (role, age, region) at the end, not the start. Leading with them can feel intrusive and increase drop-off, whereas asking after the main questions captures the data once the respondent is already invested.

Is my survey stored anywhere?

No. The survey is assembled entirely in your browser from what you type. Nothing is uploaded or saved on a server.

Survey / Questionnaire Builder

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Survey and questionnaire builder

A good survey is short, neutral and built around questions you will actually act on. The structure matters too: a clear intro that sets expectations, the important questions first, a mix of scaled and open-ended items, and demographics at the end. This builder lets you add questions and pick a type for each — Likert scale, multiple choice or open-ended — then formats a complete, numbered survey with a demographic section, ready to paste into Google Forms, Typeform or any survey tool.

How it works

The builder renders each question with the answer format that matches its type. Likert questions get a standard five-point agreement scale (Strongly Disagree to Strongly Agree); multiple-choice questions list the options you supply; open-ended questions get a free-text prompt. It adds a numbered structure, a short intro that states purpose and length, and a demographic block at the end where it belongs to reduce drop-off. The result is plain text you can drop into any survey platform and map to its native question types.

Tips and example

Ask one thing per question and avoid leading wording — How satisfied are you with checkout? is better than How great was our checkout?. Keep the whole survey under ten questions and put the highest-value one first. Mix a few scaled questions (easy to analyze) with one open-ended question like What is the one thing we should improve? (rich, surprising answers). Use an odd-numbered scale so people with no opinion are not forced off the fence, and always leave demographics for the very end.