What should a video production brief include?

A strong brief covers the objective, target audience, key messages, creative direction (tone, visuals, music), technical delivery specs, and an approval process. This tool prompts you for each so nothing is missed before the shoot.

Why specify aspect ratio and resolution up front?

Editors frame and crop shots differently for 16:9 versus 9:16, and reshooting is expensive. Locking the aspect ratio, resolution, and file format in the brief prevents costly re-edits and ensures the deliverable fits its destination.

How long should my video be?

It depends on placement: social hooks run 15 to 60 seconds, while explainers run 60 to 120 seconds. Set a target duration so the editor can plan pacing and the script to that length rather than cutting good footage later.

Does this tool store my brief anywhere?

No. Everything runs in your browser and nothing is uploaded or saved. When you are happy with the brief, use the copy button to put the Markdown on your clipboard and paste it wherever you need it.

Can I use this for an external agency?

Yes. The brief is plain Markdown that renders cleanly in docs, email, and project tools, and the explicit objective, specs, and approval chain are exactly what an external production team needs to quote and deliver accurately.

Video Production Brief Builder

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A clear video brief is the difference between a single confident edit and three rounds of confused revisions. This builder turns a few structured inputs into a complete, copy-ready production brief so your editor, motion designer, and reviewers all work from the same source of truth.

How it works

The tool collects the essentials of any video project and assembles them into a structured Markdown document. You provide the objective (why the video exists), the target audience (who it is for), and the key messages (what they must take away). It then captures creative direction — tone, visual style, and music — and the technical delivery specs: target duration, aspect ratio, and resolution or file format.

Finally it records the approval process: a delivery date and a review chain. Because all of this is generated as headed Markdown, it pastes cleanly into Google Docs, Notion, email, or a production tool, and every field maps to a real decision the production team has to make.

Tips and example

Keep key messages to three or fewer — a 60-second video cannot land more. Write the objective as an outcome (“drive demo signups”), not an activity (“make a launch video”), so the team can make creative trade-offs in your favor.

For aspect ratio, match the destination: 16:9 for YouTube and landing pages, 9:16 for Reels, TikTok, and Stories, 1:1 or 4:5 for feed placements. Spelling out the resolution and codec (for example, 3840×2160 H.264 MP4) avoids a final deliverable that does not meet the platform’s requirements.