JSON-LD Organization Schema Builder

Generate Organization structured data for your company or brand

Builds a valid Organization JSON-LD schema with name, url, logo, contactPoint, sameAs social profiles, and foundingDate so search engines can show rich brand details and knowledge panels.

What is Organization schema used for?

Organization structured data tells search engines who is behind a website. Google can use it to populate a knowledge panel with your logo, name, and verified social profiles.

Organization structured data, built in seconds

The Organization type from schema.org is the canonical way to describe the company, brand, or institution behind a website. Search engines read it to associate your domain with a verified entity — name, logo, contact details, and the official social profiles you control. This builder produces ready-to-paste JSON-LD with only the fields you fill in.

How it works

JSON-LD (“JSON for Linking Data”) embeds machine-readable structured data inside a <script type="application/ld+json"> tag. The builder constructs an object whose @context is https://schema.org and @type is Organization, then adds your name, url, and logo. Contact details become a nested contactPoint object (@type: ContactPoint) with telephone and contactType. Each non-empty line in the social box is added to the sameAs array. Empty fields are dropped entirely so the schema never carries blank or null values.

Tips and example

A minimal valid block needs at least name and url. The output for a fully filled form looks like this:

{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Gera Systems Ltd",
  "url": "https://gera.services",
  "logo": "https://gera.services/logo.png",
  "foundingDate": "2024-01-01",
  "contactPoint": {
    "@type": "ContactPoint",
    "telephone": "+44-20-1234-5678",
    "contactType": "customer support"
  },
  "sameAs": [
    "https://www.linkedin.com/company/gera",
    "https://x.com/gera"
  ]
}

Use foundingDate in ISO YYYY-MM-DD form. Place exactly one Organization block per site, normally on the homepage, and validate it with Google’s Rich Results Test before shipping.