SoftwareApplication structured data for app pages
The schema.org SoftwareApplication type describes a downloadable or web-based app. Adding it to product, download, or app-store-style pages lets search engines surface the price, supported platforms, and a star rating directly in results. This builder assembles a valid block from a handful of fields and omits anything you leave empty.
How it works
The output sets @type to SoftwareApplication and fills name, applicationCategory, and operatingSystem from your inputs. Pricing becomes a nested offers object (@type: Offer) with price and priceCurrency. Ratings become a nested aggregateRating object (@type: AggregateRating) carrying ratingValue and ratingCount — included only when both are present and the count is greater than zero. A screenshot URL maps to the screenshot property. Numbers are emitted as numeric JSON values, not strings, which is what schema.org expects.
Tips and example
Common applicationCategory values include GameApplication, BusinessApplication, UtilitiesApplication, and DeveloperApplication. A completed block looks like this:
{
"@context": "https://schema.org",
"@type": "SoftwareApplication",
"name": "Gera Tools",
"applicationCategory": "UtilitiesApplication",
"operatingSystem": "Web, iOS, Android",
"offers": {
"@type": "Offer",
"price": 0,
"priceCurrency": "USD"
},
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": 4.8,
"ratingCount": 1240
},
"screenshot": "https://example.com/screenshot.png"
}Only include aggregateRating if real reviews are visible on the page — fabricated ratings violate search guidelines.